01
Operations
- Planning and prioritisation
- Processes and workflows
- Project and supplier coordination
- Reporting and accountability
Operations · Growth · Marketing
The person between the idea and the finish line.
I provide flexible freelance support to founder-led businesses, turning ambitious ideas into clear plans, useful systems and work that actually gets delivered.
Runner · Triathlete · Ironman... Pending June 2027
A bit about me
I work best where there are exciting ideas, too many moving parts and not quite enough time to connect them all.
My experience spans operations, ecommerce, marketing, conversion optimisation, websites, email, launches and events. That mix means I can see the whole journey, create the process behind it and stay close enough to delivery to make sure it happens.
I reduce how much of the business a founder has to hold in their head.
How I work
Support across the whole business.
02
Growth
- Commercial opportunities
- Customer journeys and CRO
- Launch planning
- Partnerships and new revenue
03
Marketing
- Email and lifecycle
- Websites and ecommerce
- Campaigns and content
- Events and communications
I work across the gaps between strategy and delivery, connecting the thinking, people and practical steps. If something needs working out, organising or getting done, that is usually where I am most useful.
A few highlights
Different businesses.
One common thread: making everything connect.
Creating clarity, connecting teams and turning plans into something customers can actually see and use.
01 / Prospect Law + Prospect Risk
From ongoing operations to a new company launch.
A wide-ranging role covering the infrastructure, coordination and communications needed to keep a boutique international law firm visible and moving, while helping launch its new risk management business.
- Website build, DNS and launch management
- Brand and marketing coordination
- Digital presence, content and LinkedIn
- Launch event and supporting materials
- Webinars and collaborations
02 / All About Dog Food
Turning an audience into a stronger digital product and commercial platform.
Lifecycle email, editorial and advertiser content, monetisation, product development, and the coordination of designers, developers and internal teams.
69.9%welcome email open rate
18.8%welcome email click rate
- Built an educational welcome journey
- Created sellable email inventory
- Helped shape a major website rebrand
- Supporting the launch of All About Cat Food
03 / Credo
Making ecommerce work harder.
I lead the day-to-day running and delivery of a specialist CRO agency, managing projects, people and priorities across customer research, UX, copy, analytics and experimentation. The focus is simple: helping ecommerce businesses turn the same traffic into more sales.
20% higherconversion rate tracked after streamlining Macoma Boutique's checkout
End-to-end CRO
- Customer and analytics research
- Navigation and search
- Product pages
- Cart and checkout
- Email and retention
- Testing roadmaps
Why mileoff?
I already understand the customer because I am one.
I started running five years ago and I am now training for my first full-distance Ironman. I have bought mileoff, recommended it to friends and created content about the product because I genuinely believe in what the brand is solving.
Creating clarity as the team growsBuilding repeatable processesCoordinating launchesImproving customer journeysConnecting operations, growth and marketing
Let's talk
If the business is growing faster than the processes behind it, let's talk.
I would love to hear more about the vision for mileoff and explore where flexible support across operations, growth and marketing could be useful.
Available remotely for project-based work, retainers or regular weekly freelance support.